Profit change report

This report explains why your profit went up or down between two periods - fewer orders, smaller orders, or a cost that crept up - as an estimate that never changes your orders or your actual profit.

What it shows

At the top, the change in net profit for the period, shown as up or down, with the earlier figure and the current figure side by side. Below that, a margin bridge walks from the earlier period's net profit to the current one, showing each driver in turn: order volume, average order value, and then each cost line. A "Where your margin moved" view shows individual costs (such as product cost, payment fees, shipping, returns, and marketing) as a share of sales then versus now, with the profit effect of each rate change and a Helped or Hurt label.

Filters and options

• Date range picker.
• Compare to the previous period, the previous year, or a custom period. If you open the page without choosing a comparison, it compares to the previous period by default.

This page is reached from your dashboard and the in-app assistant rather than from the Reports grid, and its back button returns you to the dashboard.

When to use it

Open it when profit went up or down and you want to know which lever caused it, so you know whether to look at sales volume, order value, or a specific cost. Once you know the driver, confirm it in the profit and loss statement, read how profit is calculated to understand each cost line, and if a number looks off, check the data quality report for missing or estimated costs.