Campaign ROAS report

This report shows each ad campaign's return on ad spend on two lines - a revenue ROAS and a profit ROAS that subtracts product cost, payment fees, shipping, and returns - so you can see which campaigns actually make money.

What it shows

One row per ad campaign for the period you choose, plus a total row. For each campaign you see:

• Campaign, the ad platform, and the channel.
• Spend, taken from your connected ad accounts.
• Orders, revenue, and profit attributed to that campaign.
• Revenue ROAS: attributed revenue divided by spend.
• Profit ROAS: attributed profit divided by spend. Profit here is how net profit is worked out.
• The campaign status.

A Profit ROAS of 2.00x means every 1 you spent on that campaign brought back 2 in profit.

Filters and options

• Date range picker.
• Compare to the previous period, the previous year, or a custom range. When comparison is on, each value shows this period with the comparison period below it.
• Schedule report: get it emailed weekly, monthly, or quarterly with the data attached as a CSV.
• Export data: download the report as a CSV (Business plan).

This report needs Google Ads connected under Cost rules, Marketing (/app/costs/marketing). Spend and attribution fill in on the daily sync, so a newly connected account shows numbers after the next sync.

When to use it

Use it to decide where ad budget is working. A campaign with a healthy revenue ROAS can still lose money once costs are taken out, and this report is where that shows up. When a budget change moves your overall profit, the profit change report traces which driver caused it.