Per-order profit vs monthly profit

Why a single order's profit does not include rent and salaries, and how the dashboard reaches your true monthly bottom line.

Updated June 30, 2026

The app measures profit at two levels, and it helps to know which one you are looking at.

Per-order profit

Each order's profit is everything that order earned minus every cost that order caused: product cost, payment fees, shipping, returns, attributed ad spend, and affiliate payouts. This is what you see on an order's profit breakdown and in the per-product reports.

It does not include your fixed costs (rent, software, retainers) or salaries. Those are not caused by any single sale, so charging them to one order would make that order look wrong.

Monthly business profit

Your true bottom line is monthly. The app adds up the profit of every order in the month, then subtracts that month's fixed costs and salaries. The result is your net profit after everything, the headline figure on the dashboard.

Why split it this way

Fixed costs and salaries are monthly commitments, not per-sale costs. Keeping them at the monthly level means each order's profit stays honest (it reflects only what that sale cost), while the dashboard still shows the full picture once your overhead is taken out.