Basket profit analysis report

This report reads your multi-item orders - baskets of two or more different products - to find which products and combinations lift your profit and which drag it down, once a product or combo has at least three baskets of history.

What it shows

• An overview: average basket profit with a small trend line, and a donut of how many products your orders contain.
• Two key numbers: how many baskets were analyzed, and free-shipping losses (shipping you paid on free orders that still lost money).
• Suggested bundles: product pairs that sell together more often than chance and turn a profit, with how often they are bought together, an affinity figure, the average basket profit, and the margin.
• Products that raise basket profit: products that lift the whole order's profit when they are in the basket, with the profit lift they add.
• Products that create low-margin bundles: products whose baskets run thinner than your average, including the share of their baskets under a 10% net margin.
• Add-ons that improve contribution margin: lower-priced products that leave the order with a higher contribution margin, with their unit price.
• Products causing free-shipping losses: products that keep showing up in orders shipped free at a loss, with the shipping cost eaten and the average order value.
• Bundles that lead to returns: product pairs whose shared orders come back more often than usual.

Products you set to ignore in recommendations are left out of these tables.

Filters and options

• Date range picker.
• Compare to the previous period, the previous year, or a custom range. Comparison drives the change figures on the two key-number cards; the suggestion tables stay on the current period.
• Schedule report: email it weekly, monthly, or quarterly with the data attached as a CSV.
• Export data: download the report as a CSV (Business plan).

When to use it

Use it to decide what to bundle or cross-sell, which products to feature, and which combinations to watch before you promote them. To check a single product's overall profit and margin, open the all products report.