Add marketing and ad spend

The Marketing page is where all your marketing spend lives, from Google Ads and Meta to SEO, influencers, and agencies. You can connect Google Ads to pull spend automatically, or type the amounts in by hand. Marketing costs are available on the Pro plan and up.

Steps

1. Open Cost rules, then Marketing (/app/costs/marketing).
2. To enter spend by hand, click Add marketing cost.
3. Pick a Type: Google Ads (manual), Meta Ads (manual), SEO, Affiliate, Influencer / creator, Agency / retainer, Content / tools, or Other marketing.
4. Give it a name, choose whether it is charged Per month or Per order, and enter the amount. A per-order cost is the rate times the number of orders that month.
5. Under "Applies to", pick Online Store only, POS only, or Shared across channels, then click Add cost.
6. To pull ad spend automatically instead, scroll to Connections and click Connect on Google Ads, then follow the prompts to authorize the account.
7. Open any saved cost later to switch it to month-by-month amounts, change the rate, or turn it off.

What you should see

Manual costs show in the Marketing costs list with their monthly or per-order amount. Connected accounts show a Connected badge with the date they last synced. All of it rolls up under Marketing in your profit numbers. Connected ad spend syncs about once a day, so a newly connected account fills in after the next sync.

Tip

If you connect Google Ads, a matching manual "Google Ads (manual)" entry is ignored, so spend is never counted twice. Connecting an account also lets the app attribute spend per campaign for the Campaign ROAS report.