Discount erosion report

This report shows how much revenue you gave away to discount codes and promotions in a period, what share of sales that is, and which codes cost the most.

What it shows

Three summary cards at the top: the total discount given (and how many orders were discounted), your gross revenue (the subtotal before discounts), and the discount as a percentage of gross revenue. Below that, a "By discount type" table groups discounts into discount codes, automatic discounts, manual discounts, and other, each with its order count, total discount given, and average per order. A "Top discount codes" table then lists your most-used codes (up to 20) with the same figures. When an order used more than one code, its full discount is counted against each code on that order, so a single code's total can be overstated - treat the top-codes figures as approximate.

Filters and options

• Date range picker.
• Compare to the previous period, the previous year, or a custom period. With comparison on, each value shows this period with the comparison period below it.
• Schedule report: get it emailed to you on a schedule.
• Export data: download it as a CSV (Business plan).

How to read it

A high percentage of gross revenue going to discounts means promotions are eating into your margin. Use the top codes table to find the specific codes costing you the most, so you can tighten or retire the ones that are not paying off. If your profit moved over the same period, the profit change report shows what drove the change; to find individual orders where a discount pushed the order into a loss, open the negative profit orders report.