Benchmark scorecard report

This report compares your margins and cost ratios - net margin, gross margin, return rate, shipping cost, payment fees, and ROAS - against your industry's typical range, so you can see where you are ahead and where a cost is high enough to be worth fixing.

What it shows

One card per metric - net margin, gross margin, return rate, shipping cost, payment fees, and ROAS. Each card shows:

• Your value for the metric.
• An Ahead / Behind / In line verdict.
• A bar placing you on the industry band: the 25th percentile, the median (typical), and the 75th percentile.

The comparison uses your last complete month, because a full month reads more steadily than a partial one. A metric with no data for that month shows a dash and a No data badge rather than a misleading number.

Filters and options

• The industry you are compared against comes from your Settings. Change your industry there to compare against a different segment. When there is no figure for your specific industry, the general-ecommerce baseline is shown and labelled.
• Schedule report: emailed on a schedule with a CSV attached.
• Export data: download as a CSV (Business plan).

When to use it

Use it as a gut check, not a target. If your shipping cost or payment fees sit above the typical band, that is where a change is worth the most; if your margin is ahead, that is a strength to protect. A metric that looks low can also mean gaps in your own numbers, so it is worth checking your data quality before you act. The benchmarks are external estimates, so treat them as a direction, not an exact goal.