Reading your dashboard

The dashboard (/app/dashboard) is your "how am I doing" page. Here is the quick way to read it the first time.

Steps

1. Set the time period. The date pill at the top left controls everything on the page. It opens on the last 30 days. Pick a preset or a custom range.
2. Read the overview tiles. At the top you get Net profit, Net margin, Contribution margin, Revenue, and Orders for the period. Net profit is what you keep after all costs. Contribution margin is profit on your orders before monthly fixed costs. Click any tile to chart that number over time.
3. See where the money goes. Lower sections break your sales down into costs: a cost breakdown (shown as Variable order costs) and a profit waterfall that steps from sales down to net profit one cost at a time.
4. Spot problems fast. Look at Loss-making orders for sales that lost money, and Insights for orders that lost money, product lines priced below their cost, and how trustworthy your cost data is.
5. Compare to an earlier period. Use the Compare pill next to the date pill to see whether profit went up or down, and open the profit change section to see what moved it.

What you should see

Numbers for the period you picked, with a chart you can switch by clicking a tile. If you turned on Compare, each figure shows the change against the period you compared to. If a number looks too high, your costs are probably incomplete - open Data quality (/app/data-quality) to see what is missing.

Note

The dashboard is made of sections you can show, hide, and reorder, so yours may not look identical to a screenshot. Some sections only appear once you have the relevant data (for example ads connected), and a few need the Pro plan. See Dashboard overview and Customizing your dashboard.