Use cases
Get specific jobs done on Shopify
Practical, step-by-step guides for the things merchants actually search for, and the apps that handle them without a workaround.
Use case - event ticketing
How to sell event tickets on Shopify
Sell tickets on Shopify with QR check-in and no per-ticket fee. How the setup works, what it costs next to Eventbrite, and how you scan people in at the door.
Read the guideUse case - online events
How to sell webinar tickets on Shopify
Sell paid webinar tickets through Shopify checkout. Easy Tickets creates a Zoom meeting per event and puts the link and passcode in the confirmation email.
Read the guideUse case - classes & workshops
How to run recurring classes and workshops on Shopify
Set a class timetable once and sell every session with its own capacity, waitlist and attendee list. What plain Shopify does, and where class packs stop.
Read the guideHow-to - image SEO
How to bulk edit product image alt text on Shopify
Shopify has no native bulk alt text editor. What the product CSV can and cannot do, what an import overwrites, the theme images it never reaches, and how to fix a catalogue in one pass.
Read the guideHow-to - image order
How to bulk reorder product images on Shopify
Shopify reorders product media one product at a time. What position one controls across your storefront, why catalogues drift, and how to fix image order in bulk.
Read the guideUse case - AI product photos
How to turn product packshots into AI model photos on Shopify
Turn flat-lay product packshots into AI-generated on-model photos and publish them straight to your Shopify products. Pick the model, framing and view. Free to try.
Read the guideUse case - apparel
AI product photos for apparel and clothing brands on Shopify
Create on-model product photos for apparel and clothing brands on Shopify from flat-lay packshots, without a photoshoot. Built for clothing, swimwear and activewear.
Read the guideHow-to - brand directory
How to add a shop-by-brand page to Shopify
Shopify has no brand page built in. Build one by hand with a collection per vendor, or let an app read your vendors and build the A-Z directory for you. Both routes.
Read the guideHow-to - profit
How to calculate net profit on Shopify, with a worked example
Shopify stops at gross profit. Here is the full net profit calculation for a Shopify order, where every cost number lives, and a worked example on a $120 sale.
Read the guideHow-to - fees
How much does Shopify take per sale? Every fee, explained
What Shopify actually takes from each sale: card processing, third-party transaction fees, subscription and currency conversion. And how to see the real fee per order.
Read the guideUse case - profitability
Can you make money on Shopify? How to tell if your store is profitable
Yes, Shopify stores make real money - but most owners cannot say whether theirs does. Here is how to check if your store is actually profitable, from a $5M merchant.
Read the guideUse case - discounts
How discounts affect your Shopify profit (and how to measure it)
A 10% discount can cost a third of your profit on a 30% margin. How discount codes really hit Shopify profit, and how to see what each code costs you.
Read the guideHow-to - discounts
Shopify discount code analytics: reading the native report
Shopify shows per-code orders and sales in Analytics > Reports > Sales by discount codes. What the columns mean, why one order can appear twice, and the four things the report leaves out.
Read the guideHow-to - inventory
How to find your total inventory value on Shopify
See what your Shopify inventory is worth at cost and at retail, by location, with month-end snapshots your accountant can use. Here is the fastest way.
Read the guideUse case - Shopify POS
How to sell and scan event tickets with Shopify POS
Scan attendees in at the door with Shopify POS or any phone, sell tickets at the register, and keep online and door sales on one capacity and one attendee list.
Read the guideFeature - ticket branding
Branded tickets and confirmation emails for Shopify events
Send branded confirmation emails and PDF tickets for every Shopify event order. Edit the email and PDF to match your brand, and send reminders before the event.
Read the guideHow-to - inventory
How to prevent overselling on Shopify
Why Shopify oversells, what Continue selling when out of stock really does, how 3PL sync lag undoes your counts, and how to fix an order that already oversold.
Read the guideHow-to - inventory
How to set a safety stock level on Shopify
Shopify lets you park units in a Safety stock state by hand, but nothing holds a level for you as stock moves. Set a number per product with Easy Stock Buffer and the store stops selling there. Free plan, works on Shop Pay.
Read the guideHow-to - brand collections
How to create a collection for each vendor on Shopify
Create a Shopify collection for each vendor without building each by hand. Easy Brand Page bulk-creates one collection per brand and links existing ones instead of duplicating.
Read the guideHow-to - brand logos
How to show brand logos in a grid on Shopify
Show your brand logos in a grid on Shopify with no theme code. Upload a logo per brand, pick the Image cards or Logo wall layout, and set responsive columns. Free plan.
Read the guideHow-to - brand logos
How to add a brand logo slider to Shopify
Add a brand logo slider to Shopify - an auto-scrolling carousel of brand logos on any page, with grayscale until hover, pause on hover and click-through. Free.
Read the guideHow-to - product pages
How to make a product's vendor name link to a brand page on Shopify
Make the vendor name on a Shopify product page link to a real brand page instead of the automatic vendor listing Shopify generates. No code, free on every plan.
Read the guideHow-to - product vendors
How to rename or merge product vendors on Shopify
Rename a product vendor or merge duplicate vendor spellings on Shopify with the bulk product editor. Plus how Easy Brand Page shows spelling variants as one brand.
Read the guideHow-to - inventory
How to set up Shopify low stock alerts
Shopify has no built-in low stock alert. Its own help pages send you to Shopify Flow or an app. The Flow build step by step, the admin view that needs no app, and why one threshold does not fit a catalogue.
Read the guideHow-to - storefront
Shopify out of stock: what happens and what to do about it
A sold-out Shopify product keeps its page and its place in your collections. The collection rule that hides it, the Shopify note that stops it working, and why a redirect does nothing until you delete the product.
Read the guideHow-to - inventory
How to set up backorders on Shopify
Shopify has no backorder setting. What it has is one tick box, a payment capture choice that decides when the money moves, and a fulfillment hold that stops an empty box shipping. All native, no app.
Read the guide