The data quality score

The data quality score is a single number that tells you how trustworthy your profit figures are. The more of your real costs the app knows, the higher the score and the more you can rely on the numbers.

What drives it

The biggest driver is how complete your product costs are. If most of your sales have a known cost, the score is high. If many products are missing a cost, or costs are only estimated, the score drops, because profit on those sales is really a guess.

Why it matters

A high score means your dashboard and reports reflect reality. A low score usually means profit is being overstated, because sales with no recorded cost look like pure profit. The score is your quick read on whether to act on the numbers or fix the data first.

Raising it

Fill in missing product costs first - that moves the score the most. After that, set your shipping and payment fee rules so those costs are known too. See Fixing missing costs.