Cost sources and confidence

Every cost the app uses is labelled by where it came from, and each order gets a High, Medium or Low confidence score so you know how much to trust the number.

Updated June 30, 2026

The app never pretends a number is precise when it is not. Every cost it uses is tagged with where it came from, and each order gets a confidence score built from those tags. That way you can tell a solid profit number from a rough one.

Where a cost can come from

Exact: a cost you set yourself, per product - your Shopify cost-per-item, a value you typed in, or a cost you imported from a spreadsheet.
From Shopify: taken straight from Shopify's own data.
From an ad platform: pulled from a connected Google or Meta account.
From a rule: filled in by a cost rule you set up, matching by vendor, SKU, product type, or tag.
Estimated: an assumption rather than a known figure, such as an assumed margin on a custom sale.
Missing: no cost is available yet.

When several costs of the same kind apply to one order, the app keeps the least precise label, so a problem never hides behind a good number.

How confidence is scored

Each order is rated:

High: every cost is exact or straight from Shopify.
Medium: some costs are filled in by your rules.
Low: at least one cost is missing or estimated.

One missing cost is enough to make the whole order Low. That is deliberate - it points you straight at what to fix. The per-order confidence score is part of the Pro and Business plans; the cost-source labels and the Data quality page are available on every plan.

Where to see and fix it

Orders show their cost-source labels on the order's profit breakdown, and the Data quality page lists what is missing across your store, with the profit at risk, so you can fix the biggest gaps first.