Easy Profit Calculator docs
Documentation
Easy Profit Calculator
See your true profit after product costs, payment fees, shipping, returns, ads and fixed costs. Per order, per product and per month, with the data quality to trust the numbers.
Getting started
What Easy Profit Calculator does
A plain overview of Easy Profit Calculator: it shows your real profit after every cost, and how accurate that is depends on the costs you set.
Quick setup: your first accurate numbers
The shortest path to accurate profit: the app connects on install, then you set product costs, payment fees, and shipping, and check Data quality.
How your store data loads
On install the app imports your recent orders and products in the background, then keeps everything up to date live as new orders come in.
Reading your dashboard
A first-look walkthrough of the main profit numbers on the dashboard and how to read them.
Core concepts
How profit is calculated
What Easy Profit Calculator subtracts from your sales to get true profit, per order and per month.
Cost sources and confidence
Every cost the app uses is labelled by where it came from, and each order gets a High, Medium or Low confidence score so you know how much to trust the number.
Revenue and margins explained
Plain definitions of the money words you see across Easy Profit Calculator: revenue, gross margin, contribution margin, net margin and AOV.
How tax and VAT are handled
For tax-inclusive (VAT) stores, the app strips the embedded tax out of revenue by default so your margins are not overstated.
Per-order profit vs monthly profit
Why a single order's profit does not include rent and salaries, and how the dashboard reaches your true monthly bottom line.
Why your numbers change
When you fix costs or new orders arrive, the app recalculates affected orders. Older figures stay stable until a recalculation refreshes them.
Exclude vs ignore a product
Two product settings that sound alike but do different things: ignore in recommendations keeps a product in your books, exclude from profit removes it entirely.
Dashboard
Dashboard overview
A plain-language reference to every card and chart on the dashboard, including which only appear when you have the data and which need Pro.
Date ranges and comparing periods
How to set the dashboard date range with presets or a custom range, and how to compare against the previous period, the previous year, or a custom range.
Filtering the dashboard
How to narrow the dashboard by product, vendor, tag, country, market, and sales channel, plus the Pro-only filters for location, payment method, and order tag.
Customizing your dashboard
How to show, hide, and reorder the dashboard sections, and how to switch on compact mode for a denser layout.
Reports
All orders report
See every order's true net profit after product cost, fees, shipping, and returns, open any sale for its full cost breakdown, and filter straight to the orders that lost money.
Product profit report
Per-product profit, margin, return rate, and break-even ROAS, plus an Edit costs mode to fill in what each product costs you.
Negative profit orders report
Find the Shopify orders losing you money, worst first, with the reason for each one plus the total lost, the average loss, and your worst single order.
Profit and loss (P&L) report
See your Shopify profit and loss statement month by month: net sales, every cost line, and net profit, with a column comparing the period before.
Suspicious orders report
Spot possible internal fraud - large staff discounts, below-cost sales, free items, quick refunds, discounted gift cards, and price overrides - with a per-staff breakdown and a review list you clear order by order.
Profit waterfall report
See where your revenue goes: the profit waterfall removes one cost at a time, from total revenue down to net profit, for any date range.
Profit change report
Find out why your profit went up or down between two periods, with a margin bridge and a cost-by-cost view of which rates helped or hurt.
Discount erosion report
See how much revenue you give away to discount codes and promotions on Shopify, the share of sales it eats, and which codes cost the most.
Vendor profit report
See profit, margin, and return rate for each vendor, brand, or supplier on Shopify, with a profit-versus-revenue matrix that flags high-revenue, low-profit brands.
Campaign ROAS report
See each ad campaign's return on ad spend measured on real profit, not just revenue, so you know which campaigns actually make money after product cost, fees, shipping, and returns.
Returns cost report
The full cost of returns beyond the refund - labels, handling, lost product value, and wasted marketing - plus your own return rate and the profit you would recover by cutting returns.
Shipping and returns report
See whether shipping makes or loses you money: shipping income against carrier, return, and refunded shipping costs, split by paid, free, and pickup orders, with a returns summary.
Basket profit analysis report
See which products and product pairs make your multi-item orders more profitable, which drag margin down, and which combinations lead to returns.
Products not selling report
Find the products that have stock but are not selling, ranked by the cash tied up in them, each with a likely reason it is stuck and what to do next.
Free shipping optimizer report
Find the free-shipping threshold that makes the most profit, modeled from your own orders, margins, and carrier costs, with profit compared across every candidate threshold.
Inventory value report
See how much your inventory is worth right now, valued at cost and at retail, by location, with a trend over time.
Inventory profit health report
Turn your stock and sales into a reorder and markdown plan, with a margin-versus-sell-through matrix, markdown risk, cash and buying guidance, size curves, and a price simulator.
Gift card liability report
The live balance you still owe across all your gift cards, plus how many you issued versus redeemed, so gift-card sales are never mistaken for profit.
Chargebacks (disputes) report
See your Shopify Payments chargebacks and disputes and what each one costs you - the chargeback fee plus any amount lost, the reason, and which order was hit.
Schedule a report by email
Get any report emailed to you automatically on a schedule, with the data attached as a CSV.
Export a report to CSV
Download a report's data as a CSV file to open in a spreadsheet. CSV export is a Business plan feature.
Customer lifetime value report
Customer lifetime value measured in profit, first-time vs repeat orders, and acquisition cohorts by month. Customers are shown by ID only, never names or emails.
Payment & transaction fees report
See what you pay in Shopify payment and transaction fees, gateway by gateway, with the effective fee rate on each plus cash-on-delivery, currency, platform, and chargeback costs.
Profit by category report
Net profit grouped by Shopify product type and ranked, with units, revenue, margin, and each type's share of total profit, so you can see which categories carry your profit and which drag it down.
Benchmark scorecard report
See how your net margin, return rate, shipping cost, payment fees, and ROAS compare to your industry's typical range, so you can tell whether your numbers are good for a store like yours.
Sales tax and VAT report
See how much sales tax and VAT you collected on Shopify, your effective tax rate, and orders sold with no tax, filtered by country for filing.
Online Store vs POS report
Your Online Store and POS as two mini profit-and-loss statements side by side - revenue, costs, and net profit each - so you can see which channel actually makes money.
Profit opportunities report
Find storefront traffic that isn't turning into profit - pages with visitors but low conversion, out-of-stock demand, and dead links - so you can recover sales you already pay to attract.
Costs & rules
Add your product costs
Set what your products cost you so profit is accurate. Missing product costs are the top reason profit looks too high.
Set product cost rules
Fill in product cost for many products at once with a rule that matches by vendor, SKU, tag, type, or title.
Track purchase (supplier) discounts
Lower the product cost the app uses when a supplier gives you a discount, so profit reflects what you really paid.
Set your shipping costs
Tell the app what shipping actually costs you per method, by weight, or from a supplier, so profit uses your real cost.
Set payment processing fees
Tell the app what each payment provider charges so processing fees are subtracted from every order.
Set return costs
Set how a return affects profit - label costs, restocking, refunded shipping, and fees - so refunded orders are accurate.
Add landed costs (freight and duty)
Add inbound freight and import duty on top of the supplier price so your true cost of goods is captured.
Add fixed costs (rent, software, retainers)
Add recurring or one-off business costs like rent, software, and retainers, and see how they reduce your monthly profit.
Add salaries with employer overhead
Add each employee's monthly pay with an employer cost factor on top for payroll tax and benefits.
Add marketing and ad spend
Enter ad spend by hand or connect Google Ads to pull it automatically, all rolled up under Marketing.
Set affiliate commissions
Set a commission that is subtracted from profit when an order comes from a given affiliate, network, or campaign.
Track SEO and content costs
Track SEO, content, and agency costs as a marketing cost so they count toward your real profit.
Set costs per market or region
Group destination countries into markets and give each one its own shipping and return costs.
Set per-location handling costs
Set a per-order handling cost for each fulfillment location so profit reflects what fulfillment really costs.
Log one-off and recurring expenses
Add one-off and recurring business costs in one place, alongside all your other cost rules.
How cost rules match and stack
How Easy Profit Calculator picks which cost rule applies to an order, what priority does, and when rules stack.
Integrations
Settings
Calculation preferences
Control how profit is calculated: which costs to count, tips, gift cards, and a few fee types.
Set who gets scheduled report emails
Choose which email addresses receive each scheduled report. Recipients are set per report.
Set your free shipping policy
Tell the app how your free shipping works so its reports, suggestions, and the assistant can estimate what it costs you.
Change the app language
Set the admin language from the Language section at the bottom of the Plans page.
AI assistant
Using the Profit Assistant
The built-in AI assistant answers questions about your store's profit using your real numbers, in plain language.
What the assistant can see (privacy)
The Profit Assistant only sees your own store's data, is read-only, and never sees customer names or emails.
Assistant limits by plan
How many AI assistant messages each plan includes per month, plus the daily and spend safety caps.
Data quality
The data quality score
A single score that tells you how much to trust your profit numbers, driven mostly by how complete your product costs are.
Fixing missing costs
Missing product costs are the top reason profit looks too high. Here is how to find and fill them from the Data quality page.
The Data quality page
Check whether you can trust your profit numbers: your data quality score, how much of your sales have a known product cost, the open gaps, and the profit at risk from each.
Plans & billing
Plans compared
What is included in the Free, Pro and Business plans of Easy Profit Calculator, and what each one costs.
Order usage and limits
Each plan includes a monthly order allowance. See where you stand and what happens as you approach it.
Upgrading or changing your plan
How to move between Free, Pro and Business. Plan changes are handled on Shopify's secure billing page.
Troubleshooting
My numbers look wrong
A quick checklist for when profit looks too high, too low, or just off.
Why an order shows negative profit
An order can lose money for real, or it can be a data gap. Here is how to tell which, and what to do.
A cost shows missing or estimated
What the missing and estimated labels mean on an order, and how to replace them with real costs.
Why an order is low confidence
An order is marked low confidence when any of its costs is missing or estimated. Here is how to lift it.
My numbers changed after I edited something
Editing a cost or rule recalculates the orders it affects. A change after an edit is expected, and means your numbers got more accurate.
A report is empty or shows no data
An empty report usually means no orders in the range, a feature that needs a higher plan, or data still loading after install.
My ads are not syncing
What to check when synced ad spend and ROAS are not showing up in your reports.