How do I make the vendor name link to a brand page on Shopify?

Add the Brand link block from Easy Brand Page to your product template. It turns the vendor already on each product into a link to that brand's collection, with no code to write.

Where does Shopify's default vendor link go?

Shopify's automatic vendor page lives at /collections/vendors?q= followed by the brand name, a search-results page you cannot style or rename. The Brand link block points the name to a real collection with a clean URL instead.

How does the block know which collection to link to?

It matches the vendor name to a collection by its handle automatically. When the names do not match, you map the vendor to the right collection in the app.

What if a brand has no collection yet?

The block falls back to Shopify's vendor search URL until you map or create a collection for that brand. Once the collection exists, the clean link follows it.

Can a brand link to its own website instead?

Yes. On the Premium plan you can point a specific brand at its external website, and that link opens in a new tab.

Is the Brand link block free?

Yes. The Brand link block is free on every Easy Brand Page plan, including the free plan.

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How-to - product pages

How to make a product's vendor name link to a brand page on Shopify

By GustavFounder of UpsellShark and a working Shopify merchantLast reviewed July 24, 2026

Short answer

To make a product's vendor name link to a brand page on Shopify, add the Brand link block from Easy Brand Page to your product template. It takes the vendor already on the product and links it to that brand's collection with a clean URL like /collections/nike, instead of Shopify's default /collections/vendors?q= vendor search. The block matches the collection from the vendor name automatically, you can override where each brand points in the app, and it is free on every plan with no code.

How it works

Add the Brand link block to your product template

In the Shopify theme editor, open your product template and add the Brand link block where you want the brand to appear. There is no Liquid to edit.

It reads the vendor already on the product

The block takes the vendor from each product, so you never type brand names. A product with no vendor set simply shows nothing, and brands you hide in the app are skipped.

The name links to the brand's collection

It matches the vendor to a collection by its handle and links there with a clean URL. You can change which collection a brand points to in the app, and on the Premium plan send a brand to its own website instead.

Style it to match the product page

Set the text before the name (it defaults to 'More from'), show or hide the brand logo, and align it left, center or right.

What you get

The product's vendor name shown as a clickable brand link
A clean collection URL like /collections/nike, not the /collections/vendors?q= search
The brand logo beside the name, from your upload or the collection image
Automatic vendor-to-collection matching, with a per-brand override
On the Premium plan, an option to point a brand at its own website in a new tab
Free on every plan, with no theme code to edit

Where Shopify's default vendor link goes

Shopify saves a product's vendor on every product, and when a theme shows that vendor as a link it points to /collections/vendors?q= followed by the brand name. That is an automatic search-results page: you cannot choose its layout, add a logo or a description, or give it a clean address.

So a shopper who clicks the brand on a product page lands on a URL like /collections/vendors?q=Acme and a bare list of that vendor's products. It works, but it looks unfinished next to the rest of your store, and it is not a page you can shape into a real brand page.

Where the Brand link block points instead

The Brand link block points the vendor name to that brand's collection page using a clean URL like /collections/acme. It matches the collection from the vendor name automatically, and you can map a vendor to a collection by hand when the names differ. It can also show the brand's logo next to the name, taken from your upload or the collection image.

If a brand has no collection yet, the block falls back to Shopify's vendor search URL until you map or create one, so the clean link follows the collection. On the Premium plan you can also send a specific brand to its own website instead, which opens in a new tab.