Use case - online events
How to sell webinar tickets on Shopify
Short answer
How it works
Connect Zoom once
In Settings, Integrations, click Connect Zoom and approve the OAuth prompt. You do this once for the store, not per event.
Create the event as Online
Set Location type to Online and toggle Auto-create Zoom meeting. Ticket tiers still work, so you can price early bird and standard differently.
The link goes out with the ticket
Easy Tickets creates the Zoom meeting, then embeds the join URL and passcode in the confirmation email and on the online ticket page for that attendee.
Why not just email a Zoom link after purchase
Plenty of people start here, and for one webinar it works. It stops working on the second one, because now you are matching a list of paid orders against a list of people who need a link, by hand, under time pressure, and the failure mode is a paying customer who never got in.
Handling it through the ticket removes the matching step. The order creates the ticket, the ticket carries the link, and the person who paid has it in their inbox before you have thought about it.
A recurring webinar gets a different meeting each time
If the same session runs every Tuesday, each occurrence creates its own Zoom meeting with its own URL. That matters more than it sounds: a single reused link means last month's attendees can wander into this month's session, and anyone who kept the link keeps access indefinitely.
Each occurrence also carries its own capacity, so a full session on the 3rd has no effect on the 10th.
The honest limit on link sharing
A Zoom link can be forwarded. No ticketing tool changes that, and any tool claiming it stops sharing outright is overselling. What ticketing gives you is a per-occurrence link rather than an evergreen one, a list of who actually paid, and a check-in record you can compare against Zoom's attendee report afterwards.
If a webinar is valuable enough that sharing genuinely costs you, pair it with Zoom's own registration or waiting-room controls, which let you admit against the paid list. The ticket tells you who belongs in the room; Zoom enforces the door.
Reminders and follow-up
Attendees sync per event into a Klaviyo list or a Mailchimp audience, so the reminder sequence and the follow-up run in the tool you already use rather than in the ticketing app. Reminder emails also come from the app itself if you would rather keep it in one place.
Shopify Flow triggers fire on ticket purchase and on waitlist signup, which is enough to tag the customer, push them to a CRM, or start a nurture sequence without writing anything custom.
Hybrid events
Running the same session in a room and online is two ticket types on one event: one with a venue capacity you scan at the door, one with an online capacity that gets the Zoom link. Both sell through the same checkout and land on the same attendee list.
For the physical side of that, see how to sell event tickets on Shopify.