How-to - product images
How to bulk edit product image alt text on Shopify
Short answer
How it works
Open the image manager
Easy Image Organizer lists every product image in one screen, so you are not clicking through products. Filter by vendor, collection, type, tags, or by images that are missing alt text.
Filter to images missing alt text
Use the "missing alt text" filter to see only the images that need it, so you spend time on the gaps instead of scrolling the whole catalogue.
Write or auto-generate the alt text
Type alt text inline, or click Auto optimize to generate it from the product title. You can do one image, a selection, or the whole filtered list at once.
Save, with undo
A sticky save bar holds your changes until you save, and you can undo before committing. Editing alt text does not change the images themselves, only the metadata.
What you get
- Edit alt text across many products from one screen
- Auto-generate alt text from the product title
- Filter to images that are missing alt text
- Bulk edit image filenames into clean SEO slugs at the same time
- Unlimited alt text and filename edits, including on the free plan
- A sticky save bar with undo before you commit
Why alt text matters on Shopify
Alt text is the text description of an image. Screen readers read it aloud for shoppers who cannot see the image, and search engines use it to understand what the image shows, which is how products surface in Google Images. Shopify lets you edit alt text one product at a time, which is fine for ten products and painful for a thousand.
Doing it in bulk means a store with a large catalogue can go from mostly-empty alt text to complete coverage in one session, not one product per click.
Auto-optimize or write your own
Auto optimize builds alt text from the product title, which gives every image a sensible, descriptive baseline in seconds. For hero images or products where the specifics matter, you can then edit individual entries to describe colour, angle or use.
The same screen lets you fix image filenames, so a file called IMG_2391.jpg becomes a readable slug based on the product. See the Easy Image Organizer docs for the full workflow.