Dynamic pricing tiers

Dynamic pricing tiers let you schedule price changes for everyone, without manual intervention.

When to use it

• Early Bird → Regular → Last Chance for events with marketing campaigns over time.
• Peak vs off-peak for recurring services (Saturday tour at higher price than Tuesday).
• Pre-launch → launch price for new event series.

The point is: the price change happens automatically on the schedule, and the label changes too ("Early Bird until Friday" → "Regular price"), so customers see the urgency.

Creating tiers

From the event settings, go to Price tiers. For each ticket type you want tiered pricing on:

1. Click Add tier.
2. Fill in:
   • Tier label - displayed to customers (e.g. "Early Bird", "Regular", "Last Chance").
   • Price - the customer-paid amount.
   • Activation date and time - when this tier becomes active.
   • Sort order - tier sequence (lower numbers activate first).

Save. The first tier (earliest activation) is active immediately.

How activation works

A background cron job runs continuously, watching for tier activation times. When the time hits:

1. The job updates the Shopify variant price.
2. The tier is marked "applied" in the database.
3. The product page (re-rendered on next page load) shows the new price.
4. Optionally, the tier label is displayed in the popup or storefront ("Early Bird until Friday").

Tiers are deterministic and idempotent - re-running the cron never double-applies.

What customers see

On the product page:

• The current tier's price.
• Optionally, the tier label (e.g. a small "Early Bird" badge above the price).
• Optionally, a countdown to the next tier (e.g. "Price increases in 2 days").

The visual treatment is configurable in the popup template settings.

Mixing dynamic pricing with promo codes

You can stack both:

• The base price comes from the active dynamic tier.
• A promo code applies on top, discounting the dynamic price.

So an Early Bird (already $20 off the regular price) plus a 10% promo code yields the cheapest possible price.

Mixing with shared inventory

Dynamic pricing works on per-tier inventory and shared inventory the same way. The price changes; the inventory accounting doesn't.

Single-tier "schedules" (a price bump)

If you just want a single price increase at a specific date:

1. Set the current price as tier 1, activation time = a date in the past.
2. Add tier 2 with the new price and the cutover time.

Done. The job bumps the price at the cutover.

Stopping tier changes

If you decide mid-event to stop the tiered escalation:

1. Open the event's price tiers.
2. Delete the tiers that haven't activated yet.
3. The current tier stays in effect indefinitely.

What's next

• Promo codes and discounts - the discount layer.
• Analytics - see which tiers drove sales.