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Plans and pricing

Easy Tickets plans by monthly ticket volume - Free, Starter, Growth, Pro - what each includes, and how to upgrade.

Updated May 20, 2026

Easy Tickets uses Shopify Managed Billing with four tiers based on monthly ticket volume. All features are available on every plan; only the ticket cap changes.

Free - $0 / month

20 tickets per month.
Every feature: recurring events, bundles, POS check-in, Zoom, Klaviyo, Mailchimp, Flow triggers, embeddable widget, full email/PDF/online-ticket customisation.

Right size for: trying the app, small one-off events, hobby/community organising.

Starter - $15 / month

100 tickets per month.
Everything in Free.
Priority email support.

Right size for: regular small events (weekly workshops, monthly meetups), boutique studios.

Growth - $39 / month

500 tickets per month.
Everything in Free.
Priority email support.

Right size for: studios with full schedules, mid-size venues, conference organisers.

Pro - $99 / month

1500 tickets per month.
Everything in Free.
Priority email support.

Right size for: high-volume merchants, festival/multi-day event organisers, venues with daily events.

For higher volumes, contact support@upsellshark.com - custom plans are available.

Final prices shown on Shopify's charge confirmation screen.

What counts toward the cap

One sold ticket variant = 1 count.
A bundle of 10 = 10 counts (each attendee is a ticket).
Add-ons (T-shirts, parking, options) = 0 counts.
Refund protection = 0 counts.
Refunded/cancelled tickets = subtracted from the count.

So a 10-attendee order with T-shirts and refund protection = 10 counts.

Usage tracking

Within the app, the dashboard shows:

Tickets used this cycle.
Tickets remaining.
Cycle reset date.

When you hit 80%, 90%, and 100% of your cap, Easy Tickets sends a warning email (configurable).

What happens at the cap

The product page on storefront shows "Coming soon" or "Unavailable" depending on theme.
The Add to Cart button is disabled.
Customers can join the waitlist if enabled.
All existing tickets (purchased before cap) continue to work: QR scan, transfer, refund all work normally.
Upgrade to immediately add more capacity.

How to upgrade

Open Easy Tickets in your Shopify admin.
Click Plans in the side nav.
Pick the tier you want.
Shopify opens the billing confirmation screen.
Approve. New cap applies immediately.

How to downgrade

Same path: pick a lower tier, confirm. The lower cap applies from the next billing cycle. Tickets sold this cycle don't retroactively count against the lower cap.

What happens on uninstall

Shopify cancels the billing automatically.
Easy Tickets keeps your data through Shopify's 48-hour grace window.
After that, all event data is deleted per GDPR.
Your Shopify products (which Easy Tickets created for events) stay - they're Shopify-side artefacts.

If you reinstall within the grace window, everything restores. After 48 hours, you'd rebuild.

Frequently asked questions

Are all features available on the Free plan?

Yes. Every feature - recurring events, bundles, POS check-in, Zoom integration, Shopify Flow, embeddable widget, custom emails and PDFs - is available on every plan including Free. The only thing that changes between plans is the monthly ticket cap.

What counts as a ticket?

One sold ticket = one count. A bundle of 10 counts as 10 (each attendee in the bundle is a ticket). Add-ons (T-shirts, parking) don't count - only ticket variants do. Refunded/cancelled tickets don't count against your monthly cap.

What happens at the cap?

When you hit your monthly ticket cap, new ticket sales are blocked until the next cycle, or until you upgrade. Existing sold tickets keep working - QR codes scan fine, attendees can still transfer, emails still go out. Only new purchases are gated.