Easy Tickets & Events docs

Features

Waitlist

Auto-collect signups when your event sells out, manage the list from admin, and trigger custom automations via Shopify Flow.

When an event sells out, you want to capture the interest of people who couldn't buy. The waitlist feature does this automatically.

How it works

When inventory hits zero (or shared inventory pool is empty):

  • The storefront Add to Cart button is replaced with a Join waitlist button.
  • Clicking opens a waitlist form in the same popup.
  • Customer fills in name, email, optionally phone, optionally their preferred ticket type.
  • Submitting saves them to the waitlist.
  • A Shopify Flow trigger fires (Waitlist Signup) for any automation you've configured.

No additional setup required - the waitlist activates automatically when stock runs out.

Waitlist dashboard

From the event detail page, click Waitlist. You'll see:

  • Every signup row with name, email, phone, preferred ticket type, signup time.
  • Search and filter.
  • Bulk actions: export to CSV, notify selected entries.

Notifying the waitlist

If new tickets become available (a refund freed capacity, or you released more), notify the waitlist:

  1. Select the entries you want to notify.
  2. Click Notify selected.
  3. Easy Tickets sends an email with a link to buy.

Customers who click first get the tickets - it's a race, not an assignment. Use small batches if you only released a few tickets.

Customising the waitlist form

The waitlist form lives inside the popup template. From the popup editor:

  • Waitlist section - toggle on/off.
  • Heading copy - "We're sold out - join the waitlist".
  • Success message - what appears after submit.

For deeper customisation (raw HTML), use the popup's code editor.

Shopify Flow integration

The Waitlist Signup trigger fires every time someone joins. Use it to:

  • Add the email to a Klaviyo waitlist list.
  • Send a Slack notification to your team ("new waitlist signup").
  • Tag the customer in Shopify with "Waitlist".
  • Send a personalised follow-up via your CRM.

See Integrations for the Flow trigger details.

When to use waitlist vs reopening sales

  • Waitlist when you genuinely can't add capacity (the venue is at hard limit).
  • Reopen sales when you can add more tickets (increase inventory or share inventory pool) - notify the waitlist they can now buy directly.

Disabling waitlist

If you don't want a waitlist on a specific event:

  1. Open the event settings.
  2. Toggle Waitlist enabled off.
  3. When sold out, the storefront shows the standard sold-out state (Add to Cart disabled, no waitlist signup form).

What's next