Features

Analytics and reporting

Per-event sales, ticket-type breakdown, check-in funnel, promo code performance, refund-protection metrics, and recurring-series aggregates.

The Analytics page lives per-event and gives you the metrics that matter for running events repeatedly: sales, attendance, conversion, and revenue mix.

Where to find it

From the event detail page, click Analytics.

For recurring events, the parent event's Analytics aggregates across all child instances. Click into a specific child to see that instance alone.

Sales overview

The top of the analytics page shows:

Total attendees. Number of tickets sold (active, not cancelled).
Total revenue. Sum of ticket prices + add-ons + refund protection - discounts.
Average order value.
Check-in rate. Percentage of attendees who actually showed up.

Ticket-type breakdown

A table or pie chart with:

Sales per ticket tier.
Revenue per tier.
Percentage of total.

Useful for understanding which tier customers actually buy. If GA is 90% and VIP is 10%, you might be under-pricing VIP. If GA is 60% and VIP is 40%, your VIP perception is strong.

Time series

Line and bar charts showing:

Sales per day (line chart, useful for spotting which marketing push moved the needle).
Check-ins per hour (bar chart, useful for staffing the door).

Check-in funnel

Tickets sold → tickets scanned at check-in.
Percentage of attendees who actually attended.

A low check-in rate is interesting - either customers forgot, or your event reminders aren't working, or the event was hard to get to. Action it.

Promo code performance

Per promo code in the event:

Number of uses.
Discount given.
Revenue from orders that used the code.

Useful for measuring which promos drove real revenue (vs which were used by customers who'd have bought anyway).

Refund protection metrics

Opt-in rate.
Revenue from protection fees.
Number of refund requests granted.

Useful for calibrating the fee - too low and opt-in is high but revenue is small; too high and customers skip.

Recurring events

For a recurring parent, the analytics dashboard aggregates:

Total attendees across all instances.
Average attendees per instance.
Best and worst-performing instances.
Trend over time (are instances growing or shrinking?).

Click into a specific child instance to see its standalone numbers.

Add-ons

If the event has option groups (T-shirts, meals, parking):

Per-option sales count.
Revenue per option.
Selection mix (e.g. "60% Small, 30% Medium, 10% Large").

Useful for inventory planning the next time you run the event.

Email metrics

If you've sent reminders or resends:

Delivery rate per email type.
Bounce rate.
Failed sends (with reasons).

The detailed email history view (a separate Emails tab on the event) shows the per-message log.