Shop-by-brand page

Stores add a shop-by-brand page so shoppers who came for a specific label can find it in one place, instead of hunting through search or a long catalogue. For a store that carries many brands, that is often the fastest path from landing to product.

A brand directory also gives every brand a tidy home you can link to from menus, ads and supplier pages, and it helps those brand pages get found in search. Multi-brand boutiques, marketplaces with many vendors, and specialty stores like auto parts or books tend to get the most from one, because brand is how their customers already shop.

Shopify has no built-in shop-by-brand page, but it does store the brand on every product in the product vendor field. So the data a directory needs is usually already there, waiting to be turned into a page.

You can build the directory by hand, creating one collection per vendor and linking them all together, which is a lot of ongoing upkeep as brands come and go. The lower-maintenance route is an app that reads the vendors on your products and renders the A-Z directory automatically. See how to add a shop-by-brand page to Shopify for both approaches.