BeProfit alternative
Easy Profit Calculator: a BeProfit alternative for Shopify
Short answer
How they compare
| Feature | This appEasy Profit CalculatorFree, then from $39/mo | BeProfitFrom $49/mo, trial only |
|---|---|---|
| Net profit per order | Yes | Yes |
| Genuine free planNot just a time-limited trial | Yes - 100 orders/mo | No - 14-day trial |
| Starting paid price | $39/mo | $49/mo |
| Labels each cost exact vs estimatedSo you know which numbers to trust | Yes | No |
| Data-quality score for the whole store | Yes | No |
| Google Ads profit ROAS | Yes | Yes |
| Break-even ROAS target per campaign | Yes | Limited |
| Product cost rules with purchase-discount tiers | Yes | No |
| Payment-fee rules by card type and gateway | Yes | No |
| Below-cost and suspicious-discount alerts | Yes | No |
| Combined multi-store and marketplace viewAmazon plus several stores in one rollup | Shopify-focused | Yes |
| Analyses Shopify POS orders | Yes | Yes |
Why merchants look for a BeProfit alternative
BeProfit is one of the established profit-analytics apps on Shopify, rated 4.3 from around 180 reviews, and for a lot of stores it does the core job. The searches for an alternative usually come down to three things: whether the numbers can be trusted, what the app costs as a store grows, and whether there is a real free plan to start on.
On price, BeProfit runs from $49 a month with a 14-day trial and no free tier, so you commit before you have lived with the numbers. In its recent one-star reviews on the App Store (mid-2026), the themes users raise most often are billing and cancellation friction and totals that do not line up with Shopify. Those are worth reading before you pick a tool you will trust with pricing decisions.
The trust question is the one that matters most. A profit dashboard is only useful if you know which figures are measured and which are guessed. When product costs, real shipping cost, or ad spend are missing, most tools quietly fill the gap with an estimate and show one confident-looking number. That is where a wrong decision starts.
What Easy Profit Calculator does differently
Easy Profit Calculator builds profit per order from your Shopify sales plus your costs: product cost, payment fees, shipping, returns, taxes and ad spend. The difference is that every cost carries a source label - exact, pulled from Shopify, from an ad platform, from a rule you set, or estimated - so you can see which orders have trustworthy math and which are missing data.
A data-quality score turns that into one number per store, and the app points at the exact products or orders dragging it down. You fix the input, the profit figure corrects itself, and you stop making calls on numbers that were quietly estimated.
- A source label and confidence flag on every cost, on every order
- Break-even ROAS per campaign, using your real margins
- Product cost rules with purchase-discount tiers for bulk buys
- Payment-fee rules down to the card type and gateway
- Alerts for below-cost orders and suspicious staff discounts
- A free plan to start, then flat monthly pricing from $39
Where BeProfit might be the better fit
No single app wins on everything, and it is worth being straight about that. BeProfit is built for multichannel brands: if you sell across several Shopify stores plus marketplaces like Amazon and want one combined profit rollup, plus cohort and lifetime-value analysis on its higher plans, that is its strength and Easy Profit Calculator does not try to match it.
Easy Profit Calculator is focused on one Shopify store, on making the accuracy of each number visible, and on starting free. The honest way to choose is to run it alongside whatever you use today and compare the two on your own orders.
How the profit number is actually calculated
Each order starts from its Shopify revenue, then subtracts product cost, the real payment fee for that gateway and card type, shipping, any return, tax, and a share of ad spend attributed to the order. Fixed costs and salaries are spread across the period so the monthly profit and loss reconciles.
You can read the full method in the Easy Profit Calculator docs, or test the basic margin math in your browser with the free profit margin calculator before installing anything.
Choose Easy Profit Calculator if
you want to see which profit numbers are exact versus estimated, you want to start free while you load your costs, and you run a single Shopify store.
Choose BeProfit if
you sell across multiple stores and marketplaces and want one combined profit, LTV and cohort view, and you are comfortable starting on a trial from $49 a month.