TrueProfit alternative
Easy Profit Calculator: a TrueProfit alternative for Shopify
Short answer
How they compare
| Feature | This appEasy Profit CalculatorFree, then from $19/mo | TrueProfitFrom $35/mo, trial only |
|---|---|---|
| Genuine free planNot just a time-limited trial | Yes - 100 orders/mo | No - 14-day trial |
| Starting paid price | $19/mo (2,000 orders) | $35/mo (300 orders) |
| Going over the order capWhat happens in a strong month | Soft cap - a nudge, never a lock-out | $0.30 per extra order on Basic |
| Labels each cost exact vs estimatedSo you know which numbers to trust | Yes | Not listed |
| Data-quality score for the whole store | Yes | Not listed |
| Ad networks synced | Google Ads | Facebook, Google, TikTok, Bing, Snapchat, Amazon |
| Mobile app | No | iOS and Android |
| Payment-fee rules by card type and gateway | Yes | Not listed |
| Below-cost and suspicious-discount alerts | Yes | Not listed |
| App Store rating | New | 5.0 (798 reviews) |
Why merchants look for a TrueProfit alternative
Let's be straight about it: TrueProfit is the category leader, rated 5.0 from nearly 800 reviews, on the App Store since 2019. Merchants who search for an alternative are almost never questioning whether it works. They are questioning what it costs as the store grows.
TrueProfit's Basic plan is $35 a month and covers 300 orders. Past that, each extra order adds $0.30 on Basic, and the bigger tiers run $60, $100 and $200 a month, each with its own cap and overage rate (their published pricing, July 2026). A store doing 1,000 orders a month is looking at the $100 Ultimate tier, or Advanced plus overage fees. There is also no free plan, only a 14-day trial, so you commit before you have lived with the numbers.
That pricing model is the whole reason this page exists. Profit tracking is a tool you keep for years, so the tier you will be on in twelve months matters more than the headline price today.
If BeProfit is on the same shortlist, TrueProfit and BeProfit set against each other is the page for that, and it does not put us in the middle of the table.
What Easy Profit Calculator does differently
Easy Profit Calculator builds net profit per order from your Shopify sales plus your costs: product cost, payment fees down to the card type, shipping, returns, taxes and ad spend. Every cost carries a source label - exact, pulled from Shopify, from Google Ads, from a rule you set, or estimated - and a data-quality score tells you which orders have trustworthy math.
On price, the free plan covers 100 orders a month, and the $19 Pro plan covers 2,000. The caps are soft: in a strong month you get a nudge to upgrade, never a lock-out and never a per-order overage fee.
The same labelled costs feed the ad side, so the break-even ROAS it shows for a campaign comes off your real margin rather than a round number somebody picked in a meeting.
- A source label and confidence flag on every cost, on every order
- $19/mo covers 2,000 orders - TrueProfit's $35 Basic covers 300
- Soft order caps with no overage fees
- Break-even ROAS per campaign, using your real margins
- Alerts for below-cost orders and suspicious staff discounts
- Built by a merchant running over $5M a year on Shopify
Where TrueProfit is the better fit
If your ad spend is spread across Meta, TikTok, Bing, Snapchat or Amazon, TrueProfit syncs all of them live. Easy Profit Calculator syncs Google Ads live, and other ad spend is entered manually, so a store running most of its budget on Meta or TikTok gets more automation from TrueProfit today.
TrueProfit also has native iOS and Android apps and the longest track record in the category. If those outweigh the free start and the price difference, it is a fair choice, and its 14-day trial costs nothing to test.
What do the two apps cost at 300 and at 1,000 orders a month?
At 300 orders a month: TrueProfit Basic is $35, Easy Profit Calculator Pro is $19, and the free plan may even cover you while you set up costs.
At 1,000 orders a month: TrueProfit needs the $100 Ultimate tier (Advanced covers 600, then charges $0.20 per extra order). Easy Profit Calculator is still on the $19 Pro plan, which runs to 2,000 orders. Prices from both App Store listings, July 2026 - check the live listings before you decide, since pricing changes.
Run the sum on your busiest month rather than your average one. Order allowances reset with the calendar month, so the November that doubles your volume is the month that sets your tier, and on any per-order overage model it is also the month that produces the invoice you did not budget for.
Open Analytics in your admin, look at orders by month across the last twelve months, take the tallest bar and price both apps against that. If the gap between your quiet months and your peak is wide, a flat allowance is worth more to you than a low headline price.
One question sits underneath the pricing sum. If you cannot yet say whether the store is profitable at all, settle that with your own numbers first, because neither app changes the answer and both of them charge monthly for showing it to you.
Choose Easy Profit Calculator if
you want to start free, keep the cost at $19 a month up to 2,000 orders with no overage fees, and see exactly which profit numbers are measured versus estimated.
Choose TrueProfit if
you spend across Meta, TikTok or other non-Google ad networks and want them synced live, you want a mobile app, and you prefer the category's longest track record.