TrueProfit vs BeProfit
TrueProfit vs BeProfit: which Shopify profit tracker fits?
Short answer
How they compare
| Feature | TrueProfitFrom $35/mo | BeProfitFrom $49/mo | This appEasy Profit CalculatorFree, then $19/mo |
|---|---|---|---|
| App Store rating | 5.0 (798 reviews) | 4.3 (172 reviews) | New |
| Genuine free plan | No - 14-day trial | No - 14-day trial | Yes - 100 orders/mo |
| Entry plan | $35/mo (300 orders) | $49/mo (450 orders) | $19/mo (2,000 orders) |
| Going over the cap | $0.30 per extra order on Basic | Next tier ($99/mo) | Soft cap - a nudge, no fees |
| Ad networks synced | Facebook, Google, TikTok, Bing, Snapchat, Amazon | Facebook, Google, TikTok, Amazon | Google Ads |
| Multi-store / multichannel rollup | Not its focus | Yes - its core strength | No - single Shopify store |
| Mobile app | iOS and Android | Not listed | No |
| Labels each cost exact vs estimated | Not listed | Not listed | Yes |
Where TrueProfit wins
TrueProfit is the category's reputation leader: 5.0 from 798 reviews, on the App Store since 2019, with the widest ad-spend sync of any profit tracker - Facebook, Google, TikTok, Bing, Snapchat and Amazon - plus native iOS and Android apps. For a single brand spending across several ad networks, it is the most automated option.
The cost side is the thing to model before committing: the $35 Basic tier covers 300 orders and then charges $0.30 per extra order, with $60, $100 and $200 tiers above it. A growing store climbs that ladder fast (pricing from its listing, July 2026).
Where BeProfit wins
BeProfit is built for consolidation. If you run several stores, or Shopify plus marketplaces, it rolls profit into one view, adds LTV and cohort analysis, UTM attribution and pricing simulators, and its top plan covers unlimited shops. That multichannel focus is what none of the single-store tools match.
It is also the pricier entry: $49 a month for 450 orders, rising through $99 and $149 tiers to $249 for unlimited (listing pricing, July 2026), with a 4.3 rating from about 170 reviews. In recent one-star reviews, the recurring themes are billing friction and totals not matching Shopify - worth reading yourself before committing.
The third option both of them ignore: starting free
Both apps assume you will pay from day 15. If your store does under 100 orders a month, or you want to live with a profit tool before paying anything, Easy Profit Calculator starts free, covers 2,000 orders at $19 when you outgrow it, and labels every cost exact or estimated so you know which numbers to trust. It syncs Google Ads only and sticks to a single Shopify store, so it deliberately does not compete on ad-network breadth or multichannel rollups.
A fair way to decide between all three: install the free one first, learn what your real margins are, and then judge whether TrueProfit's ad coverage or BeProfit's consolidation is worth the monthly cost at your volume.
Choose TrueProfit if
you run one brand with ad spend across many networks and want the most proven, most automated tracker with mobile apps - and your volume fits its order tiers.
Choose BeProfit if
you run multiple stores or sell across marketplaces and the consolidated rollup, LTV and attribution matter more than the higher entry price.