Glossary

Glossary

AI product photography

Definition

AI product photography uses an AI image model to create product photos, such as turning a flat-lay packshot into an on-model image, without a physical photoshoot. For apparel, it places the product on a generated model in a chosen pose and background. The output goes on product pages in place of, or alongside, studio photos.

How it works

You start from a product image you already have, usually a flat-lay or ghost-mannequin packshot. An AI image model generates a version of that product on a model, in the framing and background you choose, which you review before publishing.

Nothing has to go live automatically: you approve the images that look right and skip the rest, so a person still makes the final call on what represents the product.

What it is good for

It fits products shown on a body, apparel, swimwear, activewear and accessories, at catalogue scale, where a model shoot per product is too slow or expensive. It is less suited to hard goods, and it does not replace every hero shot.

See how to turn packshots into AI model photos. Pair it with clear image alt text so the new photos are accessible and indexable.

FAQ

Common questions