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LFS Instant Brand Page alternative

Easy Brand Page: a free LFS Instant Brand Page alternative

Short answer

Easy Brand Page and LFS Instant Brand Page both add a "shop by brand" directory to a Shopify store. The main differences: Easy Brand Page has a free plan for up to 30 brands and builds the list automatically from your product vendors with a built-in search box, while LFS Instant Brand Page is trial-only from $5.99 a month. LFS has the longer track record, live on the App Store since 2017.

How they compare

Comparison of Easy Brand Page and LFS Instant Brand Page for a Shopify brand directory.
FeatureThis appEasy Brand PageFree, then $4/moLFS Instant Brand PageFrom $5.99/mo, trial only
Genuine free planNot just a time-limited trialYes - up to 30 brandsNo - 10-day trial
Starting paid price$4/mo$5.99/mo
App Store rating5.0 (2 reviews)3.6 (21 reviews)
Featured / favourite brandsYesYes
Multiple layout optionsYesYes
Scheduled automatic refreshLFS refreshes on a schedule; Easy Brand Page re-syncs on demandManual re-syncYes
Last updated July 9, 2026. Competitor details are checked against public pricing and App Store pages and can change.

The main difference: a real free plan

LFS Instant Brand Page has no free tier. Its cheapest plan is $5.99 a month after a 10-day trial, so you pay before you have seen the directory on your live store. Easy Brand Page has a free plan that covers up to 30 brands with the full directory, search and featured brands, and its paid Plus plan is $4 a month once you pass 30.

For a store with a smaller brand list, that free plan often means Easy Brand Page costs nothing at all.

How Easy Brand Page builds the directory

Easy Brand Page reads the vendors already on your products and builds an A-Z brand directory from them, so you are not typing brand names into a list by hand. It adds a search box shoppers can use to jump to a brand, a featured-brands row for your picks, and controls to hide brands you do not want listed.

It renders entirely in Liquid with no storefront JavaScript, so the brand page loads at the same speed as the rest of your theme and Google indexes it as normal HTML. You can read the setup in the Easy Brand Page docs.

Where LFS Instant Brand Page might fit better

LFS Instant Brand Page has been on the App Store since 2017 and lists five layout templates plus a scheduled refresh on its higher tiers. If you want a long-established app with more built-in templates and a refresh that runs on a timer rather than on demand, it is a reasonable pick.

The honest way to decide is to try Easy Brand Page on its free plan first, since there is no cost to see your own brand page before you choose.

Choose Easy Brand Page if

you want to start free, you want the brand list built from your product vendors with a search box, and you want a low flat price of $4 a month when you outgrow the free tier.

Choose LFS Instant Brand Page if

you want an app that has been on the App Store since 2017, with more built-in layout templates and a scheduled automatic refresh on its paid tiers.

FAQ

Questions before you switch

Add a brand page to your store for free

Install Easy Brand Page, run a scan of your vendors, and drop the block on any page. The free plan covers up to 30 brands.

See Easy Brand Page