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Eventbrite alternative

Easy Tickets & Events: an Eventbrite alternative for Shopify

Short answer

You can sell event tickets on Shopify instead of Eventbrite using Easy Tickets & Events, which turns events into Shopify products sold through your own checkout. The difference is fees and ownership: Eventbrite charges a per-ticket service fee (3.7% + $1.79 in the US) and hosts the checkout itself, while on Shopify the ticket is a normal order through your own checkout with no per-ticket platform fee, and the buyer is your customer. Eventbrite still has one thing Shopify does not: a public marketplace where people discover events.

How they compare

Comparison of selling tickets with Easy Tickets & Events on Shopify versus Eventbrite.
FeatureThis appEasy Tickets on ShopifyFree plan, then $15-99/moEventbritePer-ticket fees
Per-ticket service feeNone3.7% + $1.79 (US)
Pricing modelFlat monthly planPer-ticket fees
Where checkout happensYour Shopify checkoutEventbrite-hosted
Who the buyer belongs toYour Shopify customerEventbrite account holder
When you get paidYour normal Shopify payout~3 business days after the event
QR check-in appYesYes
Recurring eventsYesYes
Reserved-seating chartsNoYes
Public event-discovery marketplaceNoYes
Last updated July 9, 2026. Competitor details are checked against public pricing and App Store pages and can change.

What Eventbrite charges, and what Shopify does not

Eventbrite charges a per-ticket service fee on paid tickets. In the United States that is 3.7% plus $1.79 per ticket, plus 2.9% payment processing per order (fees vary by country, for example 6.95% + £0.59 in the UK). Free events are free. You can pass the fee to the buyer or absorb it, but on a paid ticket it cannot be removed.

On a $30 ticket in the US, Eventbrite's published fees work out to about $3.77 (the 3.7% + $1.79 service fee, plus 2.9% processing), or roughly an eighth of the ticket. That is our calculation from Eventbrite's fees as published in July 2026, so check their current pricing before you plan around it.

With Easy Tickets & Events there is no per-ticket platform fee. Tickets sell through your normal Shopify checkout, so you pay only your usual Shopify payment processing, the same as any other order, on a flat monthly app plan that starts free.

Who owns the sale and the customer

This is the part that is easy to miss. On Eventbrite the buyer completes the purchase on an Eventbrite page or embedded widget, Eventbrite processes the payment and controls the payout, and the buyer becomes an Eventbrite account holder. Your default payout arrives around three business days after the event ends.

On Shopify the ticket is a normal Shopify order. The buyer checks out on your store, becomes your Shopify customer, and the money follows your normal Shopify payout schedule. You still get every attendee's details in the app, with per-event lists and CSV export. Eventbrite gives you attendee emails too, so the real difference is who owns the checkout and the payout, not whether you can see the list.

Where Eventbrite is still the better choice

Eventbrite runs a public marketplace where people browse and discover events, which is a genuine source of new attendees that a Shopify store does not have on its own. It also offers reserved-seating charts for assigned seats. If discovery traffic or a seating map is central to how you sell, Eventbrite earns its fee.

Selling on Shopify fits best when you already have an audience, a storefront, or an email list, and you would rather keep the sale, the customer and the checkout on your own store. If that is you, see how selling tickets on Shopify works.

Choose Easy Tickets on Shopify if

you already have an audience or storefront traffic, you want tickets sold through your own checkout with no per-ticket fee, and you want the buyer to be your Shopify customer paid out on your normal schedule.

Choose Eventbrite if

you are relying on Eventbrite's public marketplace to find new attendees, or you need reserved-seating charts for assigned seats.

FAQ

Questions before you switch

Keep the ticket sale on your own store

Sell tickets through your Shopify checkout, keep the customer, and skip the per-ticket fee. The free plan covers 20 tickets a month.

See Easy Tickets & Events