Easy Tickets & Events: an Eventbrite alternative for Shopify

Eventbrite charges a per-ticket service fee on paid tickets. In the United States that is 3.7% plus $1.79 per ticket, plus 2.9% payment processing per order (fees vary by country, for example 6.95% + £0.59 in the UK). Free events are free. You can pass the fee to the buyer or absorb it, but on a paid ticket it cannot be removed.

On a $30 ticket in the US, Eventbrite's published fees work out to about $3.77 (the 3.7% + $1.79 service fee, plus 2.9% processing), or roughly an eighth of the ticket. That is our calculation from Eventbrite's fees as published on 24 July 2026, so check their current pricing before you plan around it.

With Easy Tickets & Events there is no per-ticket platform fee. Tickets sell through your normal Shopify checkout, so you pay only your usual Shopify payment processing, the same as any other order. And the app itself is currently listed as free, with every feature included and a cap of 500 tickets a month, so at the moment the ticketing adds nothing on top.

Put that on a real event. Sell 300 tickets at $30 and Eventbrite's service fee alone, before payment processing, is about $870. The same 300 tickets on Shopify cost you nothing beyond the card processing you already pay on every order. The gap widens with ticket price and volume, and it closes completely for free events, where Eventbrite charges nothing either.

One thing to be straight about on the word free. The app is listed as free right now rather than promised free forever, and paid tiers may return later. The structural point survives either way: a flat app plan does not scale with how many tickets you sell, and a per-ticket fee does.

This is the part that is easy to miss. On Eventbrite the buyer completes the purchase on an Eventbrite page or embedded widget, Eventbrite processes the payment and controls the payout, and the buyer becomes an Eventbrite account holder. Your default payout arrives around three business days after the event ends.

On Shopify the ticket is a normal Shopify order. The buyer checks out on your store, becomes your Shopify customer, and the money follows your normal Shopify payout schedule. You still get every attendee's details in the app, with per-event lists and CSV export. Eventbrite gives you attendee emails too, so the real difference is who owns the checkout and the payout, not whether you can see the list.

The confirmation that lands in the buyer's inbox is yours as well, which is the part people notice at the door. Branded tickets and emails for Shopify events covers what you can change in them.

Eventbrite runs a public marketplace where people browse and discover events, which is a genuine source of new attendees that a Shopify store does not have on its own. It also offers reserved-seating charts for assigned seats. If discovery traffic or a seating map is central to how you sell, Eventbrite earns its fee.

Selling on Shopify fits best when you already have an audience, a storefront, or an email list, and you would rather keep the sale, the customer and the checkout on your own store. If that is you, see how selling tickets on Shopify works.

Check-in is the other thing people ask about before they switch. Every ticket carries a QR code that staff scan from a phone browser, or from the till if you already run Shopify POS at the door. No separate organizer app, and no scanner to buy.